Lost Sambista

A Brazil never seen.

Havaiananniversary – 50th Birthday of Havaianas

Cool article about the Havainas 50th birthday

CLOTHES MAKE THE MAN

How many of us when packing for our holidays, do the whole check list of, suncream, check, swim shorts, check, havaianas OK, I’ve got one but where’s the other one ?

In 1962, while the rest of the world was busy with more ‘serious’ matters, the shoe which has become synonymous with holidaying was born in Brazil: Havaianas, the original, 100% rubber flip-flop. Modelled on the Japanese Zori slipper, Havaianas insoles still have a textured rice pattern to this day and was named Havaianas in honour of the Hawaiian pleasure-centred approach to life.

Can you believe the evolution of this fun loving footwear came about by accident ?

A whole batch of flip-flops intended to be the brand’s
traditional blue, came out green due to a technical mishap. A
potential disaster ended up launching a new era. The new colour
was such a success that the company began making the…

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