Three days ago a great happening occurred in the biggest Macy’s department store in America. With a total of 500 VIP guests, Macy’s held the inauguration to it’s new campaign: Brazil – Magical Journey on the top floor of its New York building.
In a collaboration with Francisco Costa, fashion director at Calvin Klein, Isabela Capeto and Cecilia Prado, both Brazilian stylists; this initiative by Macy’s and APEX (The Braziian Trade and Investment Promotion Agency) is important to influence Brazilian products entering the United States.
From May 16th to July 16th, the Macy’s chain is going to offer a chance for Americans to meet the colorful and cheerful designs used in Brazilian fashion. Fashion items such as the Fitinha do Bonfim
(with new interernational name: Brazilets) bags, shoes and clothing signed by designer such as Carlos Falchi, Rachel Roy, Seu Jorge and more, are featured in the stores. Items costa as…